How Much Do Big Companies Spend On Advertising?

How Much Do Big Companies Spend On Advertising?

The most successful businesses allocate their advertising budgets to the following channels. A recent Gartner study found that companies spend about 12% of their annual revenue on marketing. The average time spent by large businesses is 13 percent and that of smaller businesses is 10 percent.

How Much Does The Average Company Pay For Advertising?


Average CPC (Search)

Average CPC (GDN)










Which Companies Spend The Most On Advertising?



Total U.S. advertising spending 2020





Comcast Corp.






Procter & Gamble Co.


Why Do Big Companies Spend So Much On Advertising?

In marketing, the focus is on brand, position, and how the product is perceived rather than how they can help drive sales since they are not in contact with the sales department. It is common for big corporations to spend this way because no one is talking to each other about it.

How Much Do Big Companies Pay For Advertising?

“The largest companies, those with revenues exceeding $10 billion a year, have the highest appetite for digital advertising, spending an average of 11 percent of their revenue on digital marketing. Those with annual revenues between $500 million and $1 billion are allocated 8 percent of their marketing budget, while those with annual revenues of 6 percent are allocated only 6 percent. Digital advertising accounts for 5% of their marketing budget.

How Much A Company Spends On Advertising?

Budget Levels Allocate a Percentage of Sales – This is as simple as allocating a specific percentage based on the previous year’s sales volume or gross sales. Advertising is usually spent between 2% and 5% of annual revenues by businesses.

Why Do Companies Spend So Much On Advertising?

In addition, big established brands often times answer to shareholders, and corporations are responsible for acquiring and distributing wealth back to shareholders as well. In order to compete, big spending is necessary to win. Marketing is three.

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