There is a possibility of suing for false advertising. There are a number of states that have specific false advertising laws that give consumers the right to sue businesses for misleading them into buying or paying more for their goods.
The State of California prohibits the sale of false or deceptive advertising. The California Business and Professions Code * 17500 prohibits the sale of false or deceptive advertising. False advertising regulations in the state can be enforced both civilly and criminally.
How Do You Prove False Advertising?
An advertisement that is false must be proven by five things: (1) a false statement of fact about the advertiser’s own or another person’s goods, services, or commercial activities; (2) the statement either deceives or has the potential to deceive a substantial portion of the public.
How Do I Claim False Advertising?
As a consumer protection agency, the FTC is primarily responsible for determining whether specific advertising is false or misleading, and taking action against its sponsors. The FTC website offers the option to file a complaint online or by calling 1-877-FTC-HELP (1-877-382-4357).
What Area Of Law Is False Advertising?
It is illegal to advertise false things. False advertising can be brought to federal court by the FTC. If a company violates California Business and Professions Code 17500, which prohibits false and misleading advertising, the state attorney general may file a civil lawsuit against them.
What Are 3 Laws That Regulate Advertising?
In addition to the FTC Act, there are the Lanham Act, which is a federal law against false advertising; and the Dodd-Frank Wall Street Reform and Consumer Protection Act, which prohibits unfair or deceptive business practices.
What Is Wrong False Advertising?
You will be perceived as untrustworthy by your consumers if you advertise in false fashion. It is likely that both existing customers and any potential new ones will feel betrayed and that you will leave them behind. You will lose customers if you don’t keep them loyal.