Optimization Made Easy with Premise
SEO Options for Every Landing Page
Customize and search optimize any landing page for better rankings and more traffic. This is where you get to spoon-feed the search engines exactly how you see fit.
Custom Landing Page Title
If the actual headline or title of this page isn’t exactly how you want it to appear in search engine results, go ahead and enter the title of your choice here. Remember the importance of keywords in your title, and that this text will not appear anywhere on your actual landing page.
Custom Landing Page Meta Description
This is the text that appears directly underneath the page title in search engine results. It’s a very good idea to make use of this text both for keyword strength and a compelling story that will persuade searchers to click through to your page.
Custom Landing Page Meta Keywords
Though the <meta name=”keywords”> tag is not used by Google, Yahoo, or Bing for page ranking, many webmasters still conservatively enter just a handful of strong keywords here, separated by commas.
Robots Meta Settings
If, for various reasons, you don’t want search engines to index, scan your landing page for links, or to take it out of the archived pages, you can click these options to tell the search robots to lay off already.
You want as few distractions as possible on your landing page, leading your readers to the outcome you desire. That said, you may not want your feed autodetect to show up on a landing page, as it may deter from your call to action. You can turn off the feed autodiscovery only for this page without affecting it on the rest of your site.
Integrated Split Testing For Every Page
Testing is vitally important to discover what words and page elements work best. As you’ll see, with just a few clicks, Premise allows you to easily test between variations of the same basic landing page.
With one click, duplicate your page and make the tweaks you want on the copied version. All of your work (including the associated meta data) will appear as a new page, so you don’t need to keep that information anywhere else.
Enable Google Website Optimizer
Enable Google’s powerful Website Optimizer to test and optimize the way Google wants it. You’ll need to set up a few options before it is ready to go.
A/B Test Status
Tell Premise that this page is part of an A/B test by clicking this box. This keeps confusion out of the equation when A/B testing between the duplicate page we created above.
Enter your experiment tracking ID or enter your test tracking code and Premise will parse the ID for you. If you’re not sure how to find your test ID, just copy the entire test tracking code that Google gives you into the provided form. Premise will sort everything out from there.
Page Tracking Type
Track the actions of your readers exactly – based on whether or not this is a test page or goal page.
Conversion Optimization Education
We’re not just selling you software and leaving it up to you to figure things out. We’ll have monthly seminars on the topics of conversion optimization, copywriting, SEO and more from some of the brightest minds in the industry.
Here are the seminars you get instant access to:
- The Premise Guide to Effective Copy by Brian Clark
This 69-minute seminar and 23-page manual reveal the power of the premise as the start of any effective landing page campaign.
- Magnetic Headlines Intensive with Jeff Sexton and Brian Clark
An intensive 55-minute webinar on writing content titles that work, plus a 10-page manual and slide deck.
- Anatomy of a Landing Page: The 10 Elements You Must Have with Bryan Eisenberg
This 50-minute seminar breaks down what you must have for an effective landing page, and why, from one of the most respected online conversion experts around.
- Your “Magic Formula” For Success: The Conversion Trinity with Bryan Eisenberg
Watch this hour-long webinar, and you’ll see and learn the 3-step process that turns traffic into money (or whatever other action you might be after).
- The Premise Content Marketing Strategy with Brian Clark
In this 45-minute seminar, you’ll discover the “5A” strategy for attracting an audience with content, and how landing pages help you achieve your goals every step of the way.
- Landing Pages that Work with Google AdWords with Geordie Carswell
Buying traffic from Google AdWords works, but you’ve got to know what you’re doing with your landing pages to make it profitable (and to stay on Google’s good side).
Meet the Premise Educational Faculty:
Bryan Eisenberg is a recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. He’s the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books Call to Action, Waiting For Your Cat to Bark?, and Always Be Testing.
Jeff Sexton is a professional web copywriter and conversion optimization trainer. Jeff created and teaches the perennially sold-out copywriting course How to Write Powerfully and Clearly, and co-teaches Persuasive Online Copywriting with Jeffrey Eisenberg.
Sean D’Souza is an expert on using and understanding psychology to dramatically increase sales. He started his career 15 years ago at one of the world’s largest ad agencies, and he’s developed systems that unlock the workings of the human brain and radically tweak the way you think and act about your business.
Roberta Rosenberg is a direct marketing strategist and copywriter who’s been crafting successful print/online B2B and B2C sales/lead generation campaigns for 25+ years. She’s the Maven behind Copyblogger’s popular Landing Page Makeover Series and a copywriting instructor for American Writers & Artists, Inc. (AWAI) since 2003.
Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. He’s been crafting online marketing strategies since 2001, and has helped scores of small and medium-sized businesses drive their most valuable visitors to take action.
Geordie Carswell is a pay-per-click expert and trainer, with over 5 years of high volume PPC and landing page optimization expertise. In the last couple of years, Geordie personally managed over $4 million in Google AdWords spending and averaged more than 50% ROI in ultra-competitive verticals.
Sonia Simone is Senior Editor of Copyblogger and Chief Marketing Officer of Copyblogger Media. Sonia’s understanding of landing page strategy as a part of an overall content marketing initiative is unparalleled in online marketing circles.
Brian Clark is the founder of Copyblogger, CEO of Copyblogger Media, and the creative architect of Premise. One of your first seminars will be The Premise Guide to Effective Copy for Landing Pages from Brian.
We’ll be adding to this list as we move forward!