Video Converts Better in Many Markets

Use Premise to create video landing pages that work

Use a compelling image in a custom header from your designer, like we did in the sample above. Or skip the header for a cleaner page and put all the attention on the headline and subhead.

Use a compelling secondary headline here to call out a key benefit to subscribing to your content

Kick off your video opt-in page with a few words of strong introduction that explains to the reader why your topic — and your take on that topic — are important. Why should your reader care about the topic? And why should they choose you as the person to tell them more about it?

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Sum up the main reason your reader should subscribe to your list in a box that’s formatted to catch their attention.

Optional testimonial

At this point, you may want to include a testimonial. It should support your call to action, either by highlighting a benefit or addressing an objection.

Take your video opt-in page further

Remember that a video opt-in page is actually a mini sales page. You’re “selling” high-quality content in exchange for access to your readers’ email box. The most important element on this page is the promise of what’s on the other side of the opt-in. If you’re using video to attract your prospect, you’ll probably also use video (often a short but valuable series) to “reward” the reader for opting in. The quality of the “before opt-in” video is key. The viewer needs to think, “If the quality is this good before I opt in, imagine how great the videos on the other side must be.”