Want to find more readers and grow your audience? One way to do that is with a Social Share page, where you give readers what they want (a piece of juicy content) in return for what
you want (for people to share your content on networking sites like Facebook or Twitter). Here’s how:
The key to making your Social Share page work is having a highly desirable piece of content to motivate readers to take the action you desire (sharing your page with others). That means that a) the content needs to be useful (make it something your readers care a lot about) and b) you have to market it well.
How the Social Share page works
The Social Share page type teases the reader with an invitation to a compelling piece of content — but to get the content, the reader first needs to share your page with others on Facebook or Twitter.
You’re taking advantage of curiosity and the desire to “see what’s behind the curtain.” But remember, this strategy won’t work unless you’ve got a strong piece of content to pull those readers in. Only use this strategy for excellent work.
Here are some types of content that work:
- Webinars or audio seminars
- In-depth special reports
- Video tutorials to solve frequently-faced problems
- Tip sheets or “cheat sheets”
- Checklists
- Reference guides
You’ll usually find it best to focus on practical information that gives your reader something to do right away. And you’ll want to focus on solving a problem your reader cares about, whether it’s losing 5 pounds, creating a CSS style sheet, or potty-training their toddler.
