Don’t Forget… Pricing Pages Need Great Headlines, Too

Why not clearly express your guarantee here and
make it a risk-free transaction?

Use a compelling image in a custom header from your designer, like we did in the sample above. Or skip the header for a cleaner page and put all the attention on the headline and subhead.

The best practice is usually to re-state your key benefit in the headline of your pricing page. But you can also experiment with playing up a scarcity element or focusing on your guarantee. Even better, combine the two.

Basic Plan
  • This is feature #1 that comes with the plan
  • This is feature #2 that comes with the plan
  • This is feature #3 that comes with the plan
  • This is feature #4 that comes with the plan
Advanced Plan
  • This is feature #1 that comes with the plan
  • This is feature #2 that comes with the plan
  • This is feature #3 that comes with the plan
  • This is feature #4 that comes with the plan
Premium Plan
  • This is feature #1 that comes with the plan
  • This is feature #2 that comes with the plan
  • This is feature #3 that comes with the plan
  • This is feature #4 that comes with the plan


Restate your risk-reversal

It’s critical to restate your risk reversal (normally a money-back guarantee, but other elements can be included as well) directly below your pricing chart if you didn’t use it in the headline or subhead.

You can include a testimonial

Experiment with placing a brief but powerful testimonial here.

Make your call to action strong!

Your call to action must be clear, specific, and strong on your pricing page. If you need help with this, read the Premise Copywriting tutorial on The Call to Action

Your credibility-boosting graphics go here

For more detailed advice on crafting the perfect Pricing Page, read the Premise Copywriting tutorial on Best Practices for Pricing Pages.