The best practice is usually to re-state your key benefit in the headline of your pricing page. But you can also experiment with playing up a scarcity element or focusing on your guarantee. Even better, combine the two.
Restate your risk-reversal
It’s critical to restate your risk reversal (normally a money-back guarantee, but other elements can be included as well) directly below your pricing chart if you didn’t use it in the headline or subhead.
You can include a testimonial
Experiment with placing a brief but powerful testimonial here.
Make your call to action strong!
Your call to action must be clear, specific, and strong on your pricing page. If you need help with this, read the Premise Copywriting tutorial on The Call to Action
Your credibility-boosting graphics go here
For more detailed advice on crafting the perfect Pricing Page, read the Premise Copywriting tutorial on Best Practices for Pricing Pages.