Sum up the main reason your reader should subscribe to your list in a box that’s formatted to catch their attention.
Describe what the reader will get, and make sure you cover the benefits
You’ll want to let you readers know exactly what they can expect when they subscribe to your list. The bulk of this section should call out the benefits of subscribing to your list.
Why and how will your readers’ lives will be better after opting in to your list? Why are you asking for their valuable time and attention? Why should they read your email versus someone else’s?
Don’t worry if this section gets long. If you need a little extra time in this section to fully explain the benefits, take that time. Just be sure your copy is well-formatted for scannability.
Of course, I’m never going to rent, sell, or otherwise share the information I’m collecting here. I hate spam as much as you do. And if you decide the content isn’t for you, there’s an instant “unsubscribe” link at the bottom of every single message.
At this point, you may want to include a testimonial. It should support your call to action, either by highlighting a benefit or addressing an objection.